Welcome to Your Content Lounge

Where strategy meets storytelling. I help brands create content that clicks, converts, and leaves a lasting impact. You have my word.

Let's Chat

Head shot of Angela Hoyos, founder of the content lounge.

About me

I’m Angela, your go-to content strategist. I take an empathy-driven approach that speaks your audience’s language and meets their needs.

Check out my projects

My expertise?
Delivering meaningful experiences to the right people at the right time.

Content Strategy

I review your content, perform audits, create inventories, and identify gaps. Together, we’ll build a plan to improve and optimize your content.

Writing for the Web

Whether it’s a little or a lot of writing, I’ll help you come up with the right words that speak to your customers.

Digital & SEO Strategy

Your digital presence should work as one system — from SEO and content to social and email. I’ll help you align every channel around clear goals, so your message reaches the right people in the right moments

Website Planning

Not sure how to structure your site or what to say on each page? I’ll organize your content with clear information architecture, making it easy for users to navigate.

Leveraging AI

This wasn’t written by AI — but it did help shape the layout. I help teams find that balance: using AI to streamline ideas and execution while keeping the thinking distinctly human.

Accessibility Compliance

I’ll make sure your content meets WCAG and AODA standards, creating an inclusive experience for all users, no matter their abilities.

My Projects

I love creating content that makes a difference—like helping parents find important info on hospital websites or making banking easier to understand. Check out my case studies to see how great content can drive real change.

Non profit

Your non-profit's vision and my expertise means making meaningful change together.

Healthcare

When it comes to your healthcare website, words matter — in fact, they're life saving. Let's say the right ones.

Banking

Transforming the way people perceive banks and financial institutions. Let's re-write the story.

E-commerce and Start-ups

Vision? Check. Products? Check. Now, let's craft a winning strategy that sells.

Enough small talk, let's connect

With 10+ years of experience, I create strategies that work and content that matters —guiding you from idea to impact.

Contact me

I've helped make waves with these brands

I don’t like to brag, but I’ve worked with some talented people

“I have had the privilege of working closely with Angela, and I can confidently say she is one of the most talented content strategists I’ve ever encountered. Her ability to deliver meaningful, impactful work that resonates with clients and their audiences is truly remarkable.”
Tiana TrutenkoSenior Digital Project Manager

“Angela is such a fantastic team player. Her willingness to learn perspectives from folks involved in other practices and how she approaches every challenge with positivity makes her an absolute pleasure to work with. I highly recommend her for any role that values strategic thinking as well as an employer who values the qualities of a fantastic human being!”
Farzad AfshariFull Stack Developer

“I had the pleasure of working alongside Angela on the MUSC website redesign project, where she brought her outstanding expertise as a content strategist to the table. Angela possesses a deep understanding of content strategy, crafting compelling and user-centered narratives that align perfectly with project goals and audience needs.”
Lauren Reyes-GrangeSenior Product Manager, Strategist & Author