Welcome to Your Content Lounge

Where strategy meets storytelling. In the age of AI, I help brands create content that still feels human—and drives results. You have my word.

Let's Chat

Head shot of Angela Hoyos, founder of the content lounge.

About me

I’m Angela — a content strategist with 10+ years working inside complex, regulated industries. I’ve helped hospitals make life-saving information findable, and banks make their products feel human.

Check out my projects

My expertise is setting the strategic foundation for content

Through a content-first approach, team enablement, better user experiences, and intentional use of AI.

Content Strategy for Regulated Industries

I review your content, perform audits, create inventories, and identify gaps. Together, we’ll build a plan to improve and optimize your content.

Web Content & UX Writing

Whether it’s a little or a lot of writing, I’ll help you come up with the right words that speak to your customers.

Digital & SEO Strategy

Your digital presence should work as one system — from SEO and content to social and email. I’ll help you align every channel around clear goals, so your message reaches the right people in the right moments

Website Planning

Not sure how to structure your site or what to say on each page? I’ll organize your content with clear information architecture, making it easy for users to navigate.

AI and GEO

This wasn’t written by AI — but it did help shape the layout. I help teams find that balance: using AI to streamline ideas and execution while keeping the thinking distinctly human.

Accessibility Compliance

I’ll make sure your content meets WCAG and AODA standards, creating an inclusive experience for all users, no matter their abilities.

My Projects

I care about content that actually helps people. Whether it’s a parent trying to find the right information on a hospital website or someone navigating their finances, I focus on making things clearer and easier to use. Take a look at my case studies to see how that comes to life.

Non profit

Your non-profit's vision and my expertise means making meaningful change together.

Healthcare

When it comes to your healthcare website, words matter — in fact, they're life saving. Let's say the right ones.

Banking

Transforming the way people perceive banks and financial institutions. Let's re-write the story.

E-commerce and Start-ups

Vision? Check. Products? Check. Now, let's craft a winning strategy that sells.

Pull up a seat. Let's talk content.

Content is often the part people put off because it’s hard to get right.
You wouldn’t let your plumber fix your teeth. The same goes for content. Bring in an expert.

Contact me

I've helped make waves with these brands

Here’s what people I’ve worked with have to say:

“I have had the privilege of working closely with Angela, and I can confidently say she is one of the most talented content strategists I’ve ever encountered. Her ability to deliver meaningful, impactful work that resonates with clients and their audiences is truly remarkable.”
Tiana TrutenkoSenior Digital Project Manager

“Angela is such a fantastic team player. Her willingness to learn perspectives from folks involved in other practices and how she approaches every challenge with positivity makes her an absolute pleasure to work with. I highly recommend her for any role that values strategic thinking as well as an employer who values the qualities of a fantastic human being!”
Farzad AfshariFull Stack Developer

“I had the pleasure of working alongside Angela on the MUSC website redesign project, where she brought her outstanding expertise as a content strategist to the table. Angela possesses a deep understanding of content strategy, crafting compelling and user-centered narratives that align perfectly with project goals and audience needs.”
Lauren Reyes-GrangeSenior Product Manager, Strategist & Author