Welcome to Your Content Lounge

Content strategy for better digital experiences. I help businesses make content clearer, smarter, and more useful — for people, products and AI.

Let's Chat

Head shot of Angela Hoyos, founder of the content lounge.

About me

Hi, I’m Angela! I care about content because it shapes some of life’s most important decisions — from navigating healthcare to building financial confidence.

Check out my projects

As a journalist turned content strategist, here’s how I can help:

Content Strategy for Regulated Industries

When your content is everywhere — but it’s not working together. I audit what you have, find the gaps, and build a strategy that aligns your content with your audience and business goals.

Web Content & UX Writing

Good content moves people. I write web copy, UX microcopy, and plain language content that’s built for the humans actually reading it.

SEO & AI

Search has changed. Google is still important — but AI systems are now answering your customers’ questions before they ever reach your site. I can help ypu optimise your content for both.

Website Planning & IA

Before a single page is designed, you need to know what it says and why it exists. I plan your site structure from the ground up — information architecture, page hierarchies and content briefs.

AI Workflows

AI is a good collaborator — if you know how to work with it. I help teams figure out where it fits, how to guide it, and how to make sure the best ideas still come from the people in the room.

Accessibility

Good content includes everyone in the experience regardless of their limitations. I help you meet WCAG 2.2 and AODA standards and make sure the words actually work for the people reading them.

My projects

Good content is more than words on a page. It's how people understand, navigate, and trust your organization.

Non profit

Your non-profit's vision and my expertise means making meaningful change together.

Healthcare

When it comes to your healthcare website, words matter — in fact, they're life saving. Let's say the right ones.

Banking

Transforming the way people perceive banks and financial institutions. Let's re-write the story.

E-commerce and Start-ups

Vision? Check. Products? Check. Now, let's craft a winning strategy that sells.

Pull up a seat. Let's talk content.

You know your content could be better. I help you figure out what to fix and where to start.

Contact me

12+ years helping businesses navigate content challenges in healthcare, financial services, wellness, and beyond.

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Angela is such a fantastic team player. Her willingness to learn perspectives from folks involved in other practices and how she approaches every challenge with positivity makes her an absolute pleasure to work with. I highly recommend her for any role that values strategic thinking as well as an employer who values the qualities of a fantastic human being!
Farzad AfshariFull Stack Developer

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I had the pleasure of working alongside Angela on the MUSC website redesign project, where she brought her outstanding expertise as a content strategist to the table. Angela possesses a deep understanding of content strategy, crafting compelling and user-centered narratives that align perfectly with project goals and audience needs.
Lauren Reyes-GrangeSenior Product Manager, Strategist & Author

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I have had the privilege of working closely with Angela, and I can confidently say she is one of the most talented content strategists I’ve ever encountered. Her ability to deliver meaningful, impactful work that resonates with clients and their audiences is truly remarkable.
Tiana TrutenkoProject Manager

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Working with Angela completely changed how I approached my content strategy. She helped me clarify my messaging, better understand my audience, and create content that actually felt aligned with my business goals. I finally felt like my brand had direction. And the difference in confidence and engagement was immediate.
Clarissa NewtonSmall Business Owner