Welcome to Your Content Lounge

Where strategy meets storytelling. In the age of AI, I help brands create content that still feels human—and drives results. You have my word.

Let's Chat

Head shot of Angela Hoyos, founder of the content lounge.

About me

I’m Angela — a content strategist with 10+ years working inside complex, regulated industries. I’ve helped hospitals make life-saving information findable, and banks make their products feel human.

Check out my projects

My expertise is setting the strategic foundation for content

Through a content-first approach, team enablement, better user experiences, and intentional use of AI.

Content Strategy for Regulated Industries

When your content is everywhere — but it’s not working together. I audit what you have, find the gaps, and build a strategy that aligns your content with your audience and business goals.

Web Content & UX Writing

Good content moves people. I write web copy, UX microcopy, and plain language content that’s built for the humans actually reading it.

SEO & GEO

Search has changed. Google is still important — but AI systems are now answering your customers’ questions before they ever reach your site. I can help ypu optimise your content for both.

Website Planning & IA

Before a single page is designed, you need to know what it says and why it exists. I plan your site structure from the ground up — site maps, content briefs, and information architecture.

AI Workflows

AI is a good collaborator — if you know how to work with it. I help teams figure out where it fits, how to guide it, and how to make sure the best ideas still come from the people in the room.

Accessibility

Good content includes everyone in the experience — regardless of their limitations. I help you meet WCAG 2.2 and AODA standards and make sure the words actually work for the people reading them.

My Projects

I care about content that actually helps people. Whether it’s a parent trying to find the right information on a hospital website or someone navigating their finances, I focus on making things clearer and easier to use. Take a look at my case studies to see how that comes to life.

Non profit

Your non-profit's vision and my expertise means making meaningful change together.

Healthcare

When it comes to your healthcare website, words matter — in fact, they're life saving. Let's say the right ones.

Banking

Transforming the way people perceive banks and financial institutions. Let's re-write the story.

E-commerce and Start-ups

Vision? Check. Products? Check. Now, let's craft a winning strategy that sells.

Pull up a seat. Let's talk content.

Content is often the part people put off because it’s hard to get right.
You wouldn’t let your plumber fix your teeth. The same goes for content. Bring in an expert.

Contact me

I've helped make waves with these brands

Here’s what people I’ve worked with have to say:

“I have had the privilege of working closely with Angela, and I can confidently say she is one of the most talented content strategists I’ve ever encountered. Her ability to deliver meaningful, impactful work that resonates with clients and their audiences is truly remarkable.”
Tiana TrutenkoSenior Digital Project Manager

“Angela is such a fantastic team player. Her willingness to learn perspectives from folks involved in other practices and how she approaches every challenge with positivity makes her an absolute pleasure to work with. I highly recommend her for any role that values strategic thinking as well as an employer who values the qualities of a fantastic human being!”
Farzad AfshariFull Stack Developer

“I had the pleasure of working alongside Angela on the MUSC website redesign project, where she brought her outstanding expertise as a content strategist to the table. Angela possesses a deep understanding of content strategy, crafting compelling and user-centered narratives that align perfectly with project goals and audience needs.”
Lauren Reyes-GrangeSenior Product Manager, Strategist & Author

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