AI can help draft content and support strategy work. It can’t take responsibility for accuracy or impact. That part is still on us.
Where AI fits in content today
AI adoption isn’t a maybe — it’s already here. But most content teams are jumping in without a plan, using tools that produce volume without strategy, and publishing content that sounds like everyone else. I help teams use AI intentionally, so it supports the work without taking over.
Where AI fits in your content workflow:
- Research and topic discovery
- Generating first drafts and ideation
- Editing and refining existing content
- Maintaining consistency in tone and voice across a team
- Scaling content production without losing quality
- Flagging gaps in your content governance
How I can help content teams integrate AI
AI is only as useful as the strategy behind it. Here’s how I help content teams use it with intention, consistency, and confidence
AI readiness audit
Before recommending any tools or workflows, I need to understand where your team is starting from. I’ll assess your current content processes, team capacity, and governance practices to identify where AI can genuinely add value and where it might create more problems than it solves. You’ll walk away with a clear picture of what’s worth automating and what needs to stay human.
AI workflow implementation
Once we know where AI fits, I’ll help you put it into practice. That means setting up the tools, building the processes, and making sure your team knows how to use them day to day.
AI education for content teams
Knowing a tool exists and knowing how to use it well are two very different things. I offer workshops, documentation, and coaching to help your team understand what AI can and can’t do, where the risks are, and how to use it in a way that actually improves your content rather than homogenizing it.
Prompt libraries and training
A prompt library is one of the most practical things a content team can have. I’ll help you build a custom set of prompts tailored to your workflows, tone, and content types so anyone on your team can use AI consistently and get outputs that actually sound like you.
Governance for AI-generated content
In regulated industries, AI-generated content carries real risk if it isn’t properly reviewed. I’ll help you build a governance framework that sets clear standards for how AI is used, how outputs are reviewed, and how your team maintains quality, accuracy and compliance.
Custom AI assistants
I’ll help you build a simple AI assistant trained on your brand voice, tone guidelines, and content standards. Think of it as a custom GPT that knows your business — so anyone on your team can use AI confidently and still sound like you. This is something I’ve done for my own practice, and I can help you do it for yours.
What a typical AI engagement looks like
Every team is at a different stage with AI. Some are just getting started, others are already using tools but not getting the results they want. Here’s how I typically approach the work — we may go through all of these steps or focus on specific areas depending on where you are
Discovery session
We start by talking about where your team is at with AI right now. What tools are you using, if any? What’s working and what isn’t? What are you nervous about? There are no wrong answers — this conversation helps me understand your starting point so I can make recommendations that actually fit your team.
Working with your team
Every engagement looks a little different. Sometimes I’m embedded in your team from day one, leading the charge on AI strategy and implementation. Other times I’m brought in for a specific piece of work and hand off when it’s done. We’ll figure out the right level of involvement based on what your team actually needs. Either way, from brainstorming to testing prompts to reviewing outputs, the goal is always to leave your team more capable and confident than when we started, not more reliant on me to keep things running.
Your feedback shapes everything
I build in regular checkpoints throughout the process so nothing moves forward without your input. We’ll review outputs together, refine what isn’t working, and make sure every decision reflects how your team actually operates. You know your business better than any tool does, and that knowledge should drive everything we build together.
Research before recommendations
I take time to understand your team, your content types, your audience, and your industry before I suggest anything. AI adoption looks different for a healthcare communications team than it does for a fintech startup. What works in one context can create real problems in another, so I make sure my recommendations are grounded in your reality, not a generic best practice.
Consider these stats
AI adoption in content isn’t slowing down. Here’s what that means for your team right now.
94%
Of marketers plan to use AI in their content creation process in 2026. The question is no longer whether to adopt it, it’s how to do it well.
73%
Of consumers can tell when content is AI-generated, and engagement drops sharply when they do. Volume without strategy isn’t enough
27%
Of teams review 100% of their AI outputs before publishing. In regulated industries, not having a governance plan is a huge risk.
You're in good hands
With so many content strategists out there, it’s hard to know who to trust. Here’s what sets me apart — and the results to back it up.
10+ years of experience: I’ve been working in content strategy for over a decade across healthcare, financial services, legal, telecom, and beyond. I’ve seen what works, what doesn’t, and how to navigate the unique challenges that come with regulated industries.
A journalist’s foundation: I started my career as a journalist — which means I know how to ask the right questions, find the real story, and turn complex information into content people actually want to read. That instinct is at the heart of everything I do.
Real results:
- Helped a healthcare client achieve a 24% increase in return visitors through a content strategy overhaul
- Consolidated over 100 pages for a non-profit, making their site easier to navigate and maintain
- Reduced bounce rate by 15% for a financial services client through targeted content improvements
- Developed a content governance framework for a major healthcare organization
- Contributed to a healthcare website redesign that went on to win a design award
A true partner: I don’t deliver a document and disappear. I work alongside your team, share my thinking every step of the way, and make sure you’re set up to maintain and build on everything we create together.
Industries I’ve worked with
From healthcare to non-profit
I’ve worked with content teams across healthcare, financial services, legal, telecom, and beyond — helping them adopt AI in a way that’s strategic, responsible, and built around their specific industry requirements.
Related service
SEO and AI visibility matters too
AI is changing more than just how you create content. It’s also changing how your audience finds you. If you haven’t thought about how AI search tools are affecting your visibility, that’s the next conversation to have.
Frequently asked questions
Is AI going to replace content designers and content teams?
No — but it will change how content teams work. AI is good at generating volume, surfacing patterns, and speeding up repetitive tasks. It’s not good at judgment, empathy, nuance, or understanding the specific context your audience is in. The teams that thrive are the ones that figure out where AI helps and where humans need to stay in charge. That’s exactly what I help you work out.
How do I know if my team is ready for AI?
Readiness isn’t really about technical skill. You need to create the right processes and guardrails in place to use AI responsibly. If your team doesn’t have clear content standards, a review process, or a governance framework, adding AI into the mix will amplify those gaps, not fix them. That’s why I always start with an audit before recommending anything.
We're already using AI tools, do we still need a strategy?
Yes. Most teams start using AI tools informally — someone tries ChatGPT, it spreads, and suddenly everyone’s using it differently with no consistency or oversight. A strategy makes sure AI is being used in a way that’s consistent with your brand, accurate enough for your audience, and compliant with your industry requirements. If you’re in a regulated industry, this isn’t optional.
How does AI work in regulated industries
In regulated industries like healthcare, financial services, legal, and telecom, AI-generated content carries real risk if it isn’t properly reviewed. A factual error, a compliance misstep, or an off-brand tone can erode trust fast. I help regulated businesses build the workflows and governance frameworks they need to use AI confidently, with human oversight built into every step of the process.
Where do I start if I have no idea what I'm doing with AI?
That’s more common than you think. And if you’re unsure where to start it’s exactly the right time to bring someone in. We start with a conversation about where your team is at, what you’re trying to achieve, and what your content looks like right now. From there I’ll help you figure out where AI can genuinely add value and build a plan that makes sense for your team, your industry, and your audience.
