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Case Studies

Explore the stories behind the work. Here’s how I’ve helped organizations, like yours, tackle complex challenges with creative solutions.

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From Banking to Healthcare...

And everything in between! I've helped businesses tell better stories online and get real results. See for yourself.

Banking

CIBC Cash Management

I revamped CIBC’s cash management section to highlight two key customer journeys: paying and receiving. 

Cash Management Case Study
A woman in a green trench coat using a cash machine to withdraw money.
Banking

Simplii Financial – Student Banking

I helped create a new product page to empower students manage their money better.

Simplii Student banking Case Study
Split-screen showing Simplii Financial banking cards on the left and a person displaying a mobile wallet with a Simplii card on the right.
Telecom

AT&T – Internet Landing Page

I led the content strategy for AT&T’s Internet landing page. Making it easier for users to choose the right plan and sign up quickly.

AT&T Internet Page Case Study
AT&T logo
Healthcare

Children’s Nebraska Redesign

I worked with a leading Children’s hospital to lead the content strategy and redesign their website, starting with this homepage.

Children's Nebraska Homepage Case Study
Doctor holding a baby.
Campaigns

Lurie Children’s Donation Campaigns

I led a donation campaign for a children’s hospital, focusing on creating a compelling narrative that connected donors with the hospital’s mission.

Lurie Children's Donation Campaign Case Study
A close up shot of a stuffed grey bunny in an operating room.
Information Architecture

Redesigning IA for Children’s Nebraska

In this project, I restructured the information architecture for a children’s hospital website to ensure parents could easily find critical information.

Children's Nebraska IA Case Study
Product group sit at a work table while brainstorming ideas for a new project.
Banking

CIBC Ways to Bank 

I led the content strategy for the CIBC Ways to Bank redesign, focusing on simplifying complex banking options and improving user flow.

Ways to Bank Case Study
Illustration of a hand placing a gold coin in another hand.
Healthcare

Children’s Nebraska – Services & Specialties

I led the content redesign of the Services & Specialties landing page, one of the most visited pages on the Children’s Nebraska site.

Services & Specialties Case Study
Split-screen showing Simplii Financial banking cards on the left and a person displaying a mobile wallet with a Simplii card on the right.
Service

Fable – UX designers love Fable

I redesigned the “Who Uses Fable” page to better resonate with UX designers — one of Fable’s core audiences.

Who Uses Fable Case Study
AT&T logo

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