Skip to main content

Case Studies

Explore the stories behind the work. Here’s how I’ve helped organizations, like yours, tackle complex challenges with creative solutions.

From Banking to Healthcare...

And everything in between! I've helped businesses tell better stories online and get real results. See for yourself.

Banking

CIBC Cash Management

I revamped CIBC’s cash management section to highlight two key customer journeys: paying and receiving. 

Cash Management Case Study
Banking

Simplii Financial – Student Banking

I helped create a new product page to empower students manage their money better.

Simplii Student banking Case Study
Telecom

AT&T – Internet Landing Page

I led the content strategy for AT&T’s Internet landing page. Making it easier for users to choose the right plan and sign up quickly.

AT&T Internet Page Case Study
Healthcare

Children’s Nebraska Redesign

I worked with a leading Children’s hospital to lead the content strategy and redesign their website, starting with this homepage.

Children's Nebraska Homepage Case Study
Campaigns

Lurie Children’s Donation Campaigns

I led a donation campaign for a children’s hospital, focusing on creating a compelling narrative that connected donors with the hospital’s mission.

Lurie Children's Donation Campaign Case Study
Information Architecture

Redesigning IA for Children’s Nebraska

In this project, I restructured the information architecture for a children’s hospital website to ensure parents could easily find critical information.

Children's Nebraska IA Case Study
Banking

CIBC Ways to Bank 

I led the content strategy for the CIBC Ways to Bank redesign, focusing on simplifying complex banking options and improving user flow.

Ways to Bank Case Study
Healthcare

Children’s Nebraska – Services & Specialties

I led the content redesign of the Services & Specialties landing page, one of the most visited pages on the Children’s Nebraska site.

Services & Specialties Case Study
Service

Fable – UX designers love Fable

I redesigned the “Who Uses Fable” page to better resonate with UX designers — one of Fable’s core audiences.

Who Uses Fable Case Study

Let's Connect

Work with the best content strategist and content producer.

Talk to me

What it’s like working with a content expert

Think of me as your partner ready to dive into your content journey with you. I’m an expert that’s not just ticking boxes but is genuinely excited to bring your vision to life.

Learn more about me

Need help with your content?

Learn more about my content services. From strategy to writing to website planning, I’ve got you covered.

Services