When you're ready to claim your space on the internet, you need a solid website plan. Let’s build your site structure and create meaningful content that tells your story.
What’s involved with website planning, and why does it matter?
Planning your website goes beyond selecting great images and adding some text. Sure, you know your product and audience well, you need to plan what you’ll say and where. This means defining your main landing pages, organizing subcategories, and creating a clear, intuitive navigation that guides users through key journeys.
Improved user experience
By organizing content logically and providing clear pathways for visitors to explore, you help your audience find what they need. This leads to increased engagement, longer visit durations, and higher chances of conversion.
Save time and money
Good website planning minimizes risks, costly mistakes and delays during implementation. By creating a plan beforehand, you can streamline the development process, reducing the need for too many revisions and modifications later on.
Building a Website Starts with a Plan
Collaborative planning sessions
We’ll schedule collaborative sessions to talk about your website objectives, target audience, and content requirements. These sessions allow us to gain valuable insights about your business and develop a tailored strategy for planning your website content.
Content gap analysis
This is a deep dive into your existing content to identify gaps—what’s missing, what’s not working, and what needs to be created. By analyzing your products, services, and target audience, we’ll uncover opportunities to craft content that drives better results. From product descriptions to blog posts and FAQs, every piece will be designed to optimize conversion rates and engage your audience.
Information architecture design
One of the first steps is designing a solid information architecture that organizes your content logically and makes navigation seamless for your visitors. This is the foundation for your content. When done well it creates a user-friendly and intuitive website structure.
Wire framing and content briefs
Before diving into the design phase, we’ll create wireframes and content briefs to layout the structure of your webpages. Think of wireframes as rough drafts showing where everything will go on a page, and content briefs as notes on what each part should say. It’s our way of making sure everyone knows what the requirements are.
Let's Work Together
Before you launch your website, you need a solid plan. Not sure where to start or what to fix? That’s where we come in. Here’s how we help:
Strategic roadmapping
We kick off with strategic roadmapping sessions designed to lay the groundwork for your website. These sessions help us dive into your business objectives, target audience personas, and desired user actions. At the end, we’ll come out with a clear path forward for the structure of your website content.
User-centric design
Together, we’ll put your audience first—crafting intuitive navigation, compelling content, and engaging experiences that truly resonate. The result? A website that not only looks amazing but delivers real results.
Iterative prototyping
Through iterative prototyping, we build and refine things like wireframes and prototypes, allowing you to visualize the website’s structure early in the process. This iterative approach enables rapid feedback, so the final product meets your expectations.
Working with your team
I’ll collaborate with your internal design and development teams to make sure any updates to your website’s content structure are accurately reflected in the CMS. Plus, we’ll make sure your designs align with the wireframes or layout plans.
Consider These Stats
Here are some more reasons to consider hiring someone to take care of your website planning:
75%
of users judge a company’s credibility based on its website design and how well they can find important information.
25% less bounce rates
Websites with clear information architecture and well-organized content can reduce bounce rates by 25%.
42%
of users become frustrated when they can’t find the information they’re looking for on a website.
You're in Good Hands
With so many content folks claiming to do the same thing, it’s hard to find the right experts to work with. My advice? Do your research, ask questions and look at their work. Your business deserves more than just a service provider – it deserves a strategic partner dedicated to unlocking your unique success story.
- I’m a content expert with 10+ years of experience
- I deliver results for clients across all sorts of industries
- I develop custom strategies tailored to your unique business objectives
- I leverage data analytics to make informed decisions
- When you work with me, you gain a partner committed to your success
- Get ongoing support and collaboration
Blog post
Why your IA matters
Information architecture (IA) is the foundation of a website’s structure. It involves organizing and structuring content in a logical and intuitive way, making it easier for users to navigate and find what they’re looking for.
Related service
Content Strategy
If you’re redesigning your website or making a new one from scratch, you need to consider a robust content strategy.
What They’re Saying
Frequently asked questions
What's website planning and why is it important?
Website planning is about organizing your content strategically to ensure a clear, logical, and user-friendly experience. This includes defining your site’s structure, organizing pages and menus, and specifying content types. A solid plan helps visitors find information easily and navigate your site seamlessly.
How is website planning different from website design and development?
Website planning sets the stage, focusing on the strategy behind what content goes where and how users will interact with it. Then, website design steps in to make everything look great with colours, fonts, and images. Finally, website development handles all the technical stuff, building the behind-the-scenes framework to make the site work smoothly.
Why should I hire someone to help plan my website?
Choosing professionals means your website receives top-notch attention every step of the way. Experts like us bring a wealth of knowledge in organizing content, designing user-friendly experiences, and crafting engaging content. Working with someone can help you avoid costly mistakes later on, and experience a more seamless development process.
Featured Headlines
